Studio video / corporate loop

Get stronger at 40, 60 and every year after

One-on-one personal training in a small group setting, in West Los Angeles. Six members per session, a coach in the room every time, and programming written for your body, not for the room.

Call 424-722-6127
2–3
sessions per week, what most members settle into
30+
years of the Alloy coaching system
6
members per session, maximum
4.9
average Google review rating

Complimentary · no obligation

What is the Starting Point Session?

It is the no-pressure visit that starts everything. You meet a coach one-on-one, we measure where you are today, we listen to what you actually want, and you try a coached session, then you decide.

  • Meet one-on-one with a coach
  • InBody body composition scan
  • Functional movement assessment
  • Goal-setting conversation
  • A coached session preview
  • No obligation

What the visit looks like

  1. FirstA conversation, goals, history, and anything that hurts.01
  2. ThenAn InBody body composition scan: muscle, body fat, water.02
  3. ThenA functional movement assessment so we know where to start.03
  4. FinallyA coached session preview, at your pace, on your plan.04

You leave knowing exactly where you stand and what a plan for you would look like. There is nothing to buy on the day.

The Alloy difference

“One-on-one personal training in a small group setting.”

Most people who call us think they need a private trainer. What they actually want is individualized coaching, a program built for their body and someone watching every set. You get exactly that here, in a session capped at six members, without the private-trainer price tag.

Your journey at Alloy

Exactly what happens after you reach out

No mystery, no waiting to find out what you have signed up for. Five steps, in this order, every time.

Step 1

You reach out

Book a call in under a minute, first name, last name, phone, email.

Step 2

The Director calls you back

Nick calls to talk through your goals and history, then schedules you in.

Step 3

You come in

An in-person meeting at the studio, about an hour, with no pressure attached.

Step 4

We schedule your sample workout

Your first coached session, at your pace, on a plan built for your body.

Step 5

You train with us

For the rest of your life at Alloy, stronger, year after year.

6 max

Per session

Studio photography slot: supplied by Alloy West LA

The Alloy method

Everyone trains together. Everyone is coached as an individual.

Sessions are semi-private and capped at six members. You run your own structured, progressive program while a coach works the floor, correcting positions, adjusting load, and keeping your progression moving forward week to week.

  • Max 6 members per session
  • ~55-minute sessions
  • 2–3 sessions per week
  • Individualized programming, a coach in the room every session
  • No contracts
  • Sessions roll over

Who we help

Built for adults 40 and over, and coached well beyond it

Our members are strongest in their 50s and 60s, and we coach members into their 70s and 80s. If any of this sounds like you, you are in the right place.

Women in their 50s and 60s getting stronger

The majority of our members. Most arrive after years away from lifting and want to feel capable again: carrying luggage, keeping up on a hike, getting off the floor without thinking about it.

Anyone told strength training matters now

Bone and muscle become a priority in your 40s and beyond. We coach progressive strength work, at a load that suits you, with someone watching every set.

Adults 40+ returning after a long break

Desk job, kids, a decade of meaning to start again. Your first weeks are built off a movement assessment, not off what anyone else in the room is lifting.

Members training around old injuries

Knees, backs, shoulders and past surgeries. Bring what your doctor or physio has told you and we program around it.

Men who want coaching, not a gym membership

Roughly a third of our members. Structured programming, real progression, and a coach who knows what you lifted last month.

Members in their 70s and 80s

We have deep experience coaching well past retirement. Staying strong is what keeps the rest of life open.

Not sure where you fit? Book a call and we will tell you honestly whether this is right for you.

Know what you're choosing

How Alloy compares to the alternatives

You are choosing between us, a big-box gym, a group fitness studio and a private coach. Here is the honest comparison on the things that matter after 40.

Swipe to compare

Comparison dimensionAlloy West LABig-box gymGroup fitnessPrivate 1-on-1
Coach in the room every sessionAlwaysOnly if you pay extraAt the front of the roomAlways
People per session6 maximumHundreds on the floor20–401
Program built around your bodyYes, individualizedYou build your ownSame session for everyoneYes
Structured progressionTracked and re-testedLeft to youVaries dailyDepends on the coach
Community of peers 40+Built inRareMixed agesNone
Relative cost$$$$$$$$$

Cost shown as a relative range. Membership pricing is discussed on your call, not on the website.

Success stories

Members who started exactly where you are

Carried her own bags through three airports.

I joined because I got winded on the stairs. Two years later I did three weeks in Japan with my own luggage and no complaints. My coach knows my knee better than I do.

Karen M. · Member, 2 years · West LA

First deadlift at 63.

I had never touched a barbell and assumed a gym was for people half my age. There are five other members in my session and every one of us is over fifty.

Diane R. · Member, 14 months · Mar Vista

Stronger at 51 than at 41.

I had a coach before who counted reps and looked at his phone. Here someone actually coaches. Same six people every week, and they notice when I miss one.

David L. · Member, 3 years · Sawtelle

Member photo + story slots, supplied by Alloy West LA with member consent

Google reviews

What members say on Google

4.9★★★★★38 Verified Google reviews
Showing 6 of 38 reviews

★★★★★

"I’ve really liked Alloy Personal Training West LA. It’s small-group training, but it honestly feels almost like personal training because the coaches give you a lot of attention and help with your form. It’s also great if you’re new to the gym since you can learn how to use the equipment properly. The pricing is pretty reasonable too, which makes it easy to stay consistent. Overall, it’s a friendly, low-pressure place and I’d definitely recommend it."

Nod2 months ago

5 reviews · 9 photos

★★★★★

"I’ve had an amazing experience at Alloy Personal Training. The coaching is top-notch—every trainer is knowledgeable, supportive, and truly invested in your progress. The workouts are efficient but challenging, and they tailor everything to your fitness level so you feel pushed without being overwhelmed. What really stands out is the atmosphere. It’s welcoming, not intimidating, and feels more like a community than a typical gym. The small group format gives you personalized attention while still keeping things fun and motivating. I’ve seen real improvements in my strength, energy, and overall fitness since joining. If you’re looking for a structured, results-driven program with great people, I highly recommend Alloy."

Connie Lee3 months ago

4 reviews

★★★★★

"I’ve had a great experience at Alloy Personal Training West LA. What really stands out is how individualized everything feels — even in a small group setting, the workouts are tailored so you never feel like just another number. The personalized attention makes a big difference in both motivation and results. The coaches are another highlight. They’re not only friendly and approachable, but also incredibly knowledgeable. They take the time to explain movements, correct form, and adjust exercises based on your needs, which makes the whole experience feel supportive and safe. If you’re looking for small group training that still feels personal and customized, this is definitely the place to go."

Kyungjun Na3 months ago

5 reviews · 1 photo

★★★★★

Great price

"Absolutely stunning gym! From the moment I walked in, the manager, Nick, was incredibly welcoming and informative. I’ve been searching for a gym that offers more personalized coaching to help improve my form and prevent injury, and this place exceeded my expectations. Nick took the time to provide thoughtful, individualized feedback that immediately made me feel more confident in my workouts. He knew exactly when to push me, striking the perfect balance between encouragement and challenge, which made the session feel both effective and empowering. I left feeling like I had made real progress, and I’m genuinely excited to continue training here and track my results over time!"

Nutrition consulting
Rachel Delgadillo3 months ago

3 reviews

★★★★★

Great price

"Love Alloy and the owners here! The workouts are personalized to your goals, and I’ve really been enjoying the weight training sessions. Everyone is so welcoming, encouraging, and knowledgeable, which makes it such a great environment to work out in. You can tell they genuinely care about their clients and creating a positive experience. Highly recommend!"

Krys Khloe2 months ago

5 reviews · 2 photos

★★★★★

Great price

"I finally found the place for me. I am in my late 50's and knew I needed to work on my "working out". I saw the banner for Alloy and the location is perfect. I still work but part time. I didn't want a big impersonal gym that required me to do it on my own. I am also not a fan of the group classes. Always felt like I was not in step with them. Alloy offers exactly what I needed. Small boutique type of gym. Small (like 2-3) group sessions. We have goals and can quickly adapt to any changes in my physical conditions. I need both knees replaced. Nick was great at explaining the benefits of the small groups. I went in convinced I would only do 1 session per week but left having committed to 3 per week."

Nutrition consultingService not listed
Kathy Valentine2 months ago

5 reviews

Reviews widget slot: live Google Business Profile feed, updating automatically

Find us

On Olympic, with parking, which in West LA matters

We are on West Olympic Boulevard, minutes from Sawtelle, Brentwood, Santa Monica and Mar Vista, with free parking at the studio.

405W Olympic BlvdAlloy West LA11668 W Olympic Blvd, Units 102/103BrentwoodSawtelleWestwoodSanta MonicaMar VistaCentury City

Map slot: embedded Google Map in the live build

The studio

11668 W Olympic Blvd
Units 102/103

Los Angeles, CA 90064

424-722-6127

Parking

Free parking at the studio. No meters, no circling the block, no app. Arrive five minutes early for your first visit and someone will meet you at the door.

Areas we serve

West LA · Sawtelle · Brentwood · Santa Monica · Mar Vista · Westwood · Century City · Culver City · Palms · Rancho Park · Cheviot Hills · Beverlywood

Our mission

Looking good, feeling great, and living life to the fullest.

#StrongerTogether

Start here

One session. No obligation. Everything starts with a conversation.

Meet a coach, take an InBody scan, go through a movement assessment and try a coached session. Then decide if Alloy is right for you.

Or call the studio on 424-722-6127

Call studio